
Do You Know the Difference Between Hilton Hotel Brands?
Can you name all 15 Hilton hotel brands? If not, you may be overlooking ways to use your Hilton points.
Hilton points are easy to earn from the Hilton Honors American Express Surpass® Card, The Hilton Honors American Express Business Card, the Hilton Honors Aspire Card from American Express and Hilton Honors American Express Card.
And you’ll have more than 5,000 hotels worldwide where you can use your points. I’ll help you make sure you know all your options and the difference between Hilton hotel brands.
Information for the Hilton Honors Business Card has been collected independently by Million Mile Secrets and has not been reviewed by the card issuer.
Here is a quick explanation for each of the Hilton hotel brands.
Hilton Hotel Brands
Hilton, like other hotels, categorizes its hotels according to brand, each with distinct characteristics to market to a certain kind of traveler.
There are currently 15 Hilton hotel brands (with a couple more coming soon):
- Conrad
- Canopy
- Curio
- DoubleTree
- Embassy Suites
- Hampton Inn
- Hilton
- Hilton Garden Inn
- Hilton Grand Vacations
- Home2 Suites
- Homewood Suites
- LXR
- Tapestry Collection
- Tru
- Waldorf Astoria
Here’s what they’re all about.
1. Conrad
Conrad is one of Hilton’s luxury brands but it’s not as stiff as you would expect a five-star brand to be. It’s modern and fun with great service and facilities.

2. Canopy
There are currently a handful of Canopy hotels, with 19 more planned to open by 2021. They focus on healthy lifestyle and rejuvenation.
3. Curio
Curio is a group of independent hotels. Each is unique, but they are branded together because they’re one of a kind.
4. DoubleTree
DoubleTree is a brand that focuses less on flashy and more on comfort and friendliness. The hotels aren’t outstanding, but they do give you a cookie at check-in.
5. Embassy Suites
Embassy Suites is an all-suite hotel brand, ideal for both business travelers and families.
Every suite has a separate living and sleeping area. Breakfast is free every morning, as are the free snacks and drinks (including alcohol) served for two hours each night.
6. Hampton Inn
Hampton Inn is a huge hotel brand, with 2,000+ hotels around the world. However, Hampton Inn is one of Hilton’s budget hotel options, so they aren’t always great quality, but they do come with free hot breakfast.

Million Mile Secrets team member Scott had a very good experience using Hilton points for a free room at the Hampton by Hilton Warsaw City Centre in Poland.
Note: You can not reserve Hampton Inn hotels in China with Hilton points.
7. Hilton Garden Inn
Hilton Garden Inn is a pretty ordinary hotel brand. The hotels do not have a fun or unique atmosphere, and they don’t usually have interesting locations.
Hilton Garden Inn is more about convenience, with 650+ locations. It’s a slightly upscale version of Hampton Inn.
8. Hilton Grand Vacations
Hilton Grand Vacations is a timeshare program that accepts points. You can find them around the US in popular destinations like California, Florida, and New York, but you can also find them in international destinations like Italy, New Zealand, and Thailand.
These hotels are good for families or groups because the suites usually have full kitchens, separate living areas, and even laundry facilities.
Million Mile Secrets team member Jasmin stayed with her family and friends at the Hilton Grand Vacations at SeaWorld in Orlando. The kids loved the multiple swimming pools, and the group saved money by cooking their own meals.
9. Hilton
Hilton hotels are the company’s flagship and best-known brand. Hilton-brand hotels are upscale, and there are 550+ of them worldwide.

At Hilton-brand hotels, Hilton Diamond elite status brings access to an Executive Lounge with free breakfast, snacks and appetizers.
10. Home2 Suites
Home2 Suites is an all-suite, extended-stay hotel brand. It’s a lesser version of Hilton’s Homewood Suites brand. It has all the essentials for a longer stay — laundry facilities, mini-kitchens and usually a small gym.
At most Hilton hotels, you’ll earn 10 points per $1 on your room rate, but at Home2 Suites you’ll only earn 5 points per $1.
11. Homewood Suites
Homewood Suites is the all-suite hotel brand between the upscale Embassy Suites and mid-scale Home2 Suites. You’ll get a proper kitchen, full-size refrigerator and separate living and sleeping areas.
12. LXR Hotels & Resorts
There are only two LXR branded properties open at the moment, with more planned for the future. According to Hilton, LXR locations are for “luxury travelers with a taste of adventure.”
13. Tapestry Collection
Tapestry Collection hotels are few in number. It’s a collection of unique upscale hotels, just below the Curio brand.
14. Tru
The Tru brand is very minimalist and modern, with a young, social vibe. And it’s cheap.
Similar to Home2 Suites, you’ll only earn 5 Hilton points per $1 spent on your room rate at Tru hotels.
15. Waldorf Astoria
Waldorf Astoria is Hilton’s highest-class hotel brand. All its hotels are five-star, and you can find them at the top destinations and cities around the world.

Stay at Hilton Hotel Brands With the Improved Amex Hilton Card Offers
Don’t miss your chance to earn big, increased welcome offers on these Amex Hilton cards:
- Hilton Honors American Express Surpass® Card — 130,000 Hilton points and a free weekend night after spending $4,000 in the first four months of account opening (valid through August 28, 2019)
- The Hilton Honors American Express Business Card — 130,000 Hilton points and a free weekend night after spending $5,000 in the first four months of account opening (valid through August 28, 2019)
- Hilton Honors American Express Card — 90,000 Hilton points after you spend $2,000 on purchases within the first three months of account opening (valid through August 28, 2019)
- Hilton Honors Aspire Card from American Express – Earn 150,000 Hilton points after spending $4,000 on purchases within the first three months of account opening
Bottom Line
Hilton has 15 hotel brands, all a bit different from each other.
If you’re traveling for romance, consider five-star brands like Conrad or Waldorf Astoria. Or if you will be staying for a couple of weeks, check out extended-stay hotels like Home2 Suites or Homewood Suites.
Running short on Hilton points? You can earn many more from cards like the Hilton Honors American Express Surpass® Card, The Hilton Honors American Express Business Card, the Hilton Honors Aspire Card from American Express,and Hilton Honors American Express Card.
Do you have a favorite Hilton hotel brand?
For more on Hilton points, have a look at these posts:
- Hilton Honors Review
- Hilton Points Value
- Hilton Status
- Best Use of Hilton Points
- How to Earn Hilton Honors Points
- How to Setup a Hilton Account
- How to Use Hilton Honors Points
- Hilton Award Chart
- Do Hilton Points Expire?
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