A Shopping Expert Told Me the Coolest Emerging Fashion Brands to Know About Now

Fresh talent is what keeps the fashion industry exciting, but also what keeps me constantly inspired to reimagine my personal style and what I’m wearing. And in the current climate, designers are facing challenges to their businesses, which is making it clear that they need our support now more than ever. So, what is some of the young talent hitting their stride that we should pay attention to now?

To find out the best emerging designer to know about now, I turned to one of fashion’s most in the know insiders, Libby Jane Page, a senior fashion market editor at Net-a-Porter. It’s her job to discover the best new talent in fashion to bring to Net-a-Porter, so she always has insight into the coolest designers to know about at any given time. Curious to find out which labels are topping her list right now, I asked her to share the emerging brands that have caught her eye recently. Ahead, she’s highlighting the cool emerging brands that are about to take off.

“Christopher John Rogers is re-defining eveningwear with his unique sense of color and sculptural silhouettes. He’s a part of our NET-A-PORTER Vanguard program and we’re excited to see his growth thus far.”

Shop the matching Draped Silk-Taffeta Midi Skirt ($1975)

“Peter Do is not only a CFDA Winner, but is also part of NET-A-PORTER’s Vanguard program and he has redefined minimalism. His take isn’t simple or lackluster, but quite the opposite. His pieces are wearable and clean cut, but they also contain a big point of view. Peter has already managed to establish some clear signatures within his collection be that his spacer suiting, two-tone pants, or his pleated skirt, and with him just being 3 season’s in it’s obvious that there are great things to come. He also debuted shoes that were chunky but feminine, a hard medium to meet.”

“Neous is not new news to anyone in the industry, her Jumel sandal has been one of the most worn of the season, but expect bags in the coming months by the talented Vanissa, which is sure to have the same impact, if not bigger!”

“Gauchere is made for any woman looking for chic, elevated clothing with a practical sensibility. Her effortless shapes and easy color palette is perfect for anyone looking to invest in timeless pieces with a sense of longevity.”

“Coperni has become a headliner for Spring Summer 2020’s 90’s trend, and the design duo re-launched their label with a fresh perspective on tech. Their latest collection is the perfect mix of tailoring, little black dresses and shirting. The brands iconic ‘Swipe Bag’ inspired by the wifi tool on the IPhone is just the start of what is bound to be a strong accessories collection in coming seasons.”

“Minju Kim won the Netflix series ‘Next in Fashion’ where NET-A-PORTER experienced Minju’s exclusive collection reach instant sell-out success. Whilst the designer isn’t necessarily emerging in any sense, her feminine designs have a sense of attitude that are sure to reach new heights this year.”

“Commission brings an eclectic take that is a refreshing point of view. Their Fall Winter 2020 collection had nostalgia come through in new ways, with matching sweater sets, faux fur coats and rose prints.”

Next, discover the WFH outfits Who What Wear editors are wearing now.